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Want to turn your Shopify store into an Amazon-style multivendor marketplace—without touching code? It’s possible with no-code tools like Shipturtle.
You’ve set up your Shopify store, listed your products, and made a few sales. But you now want other sellers to list their products on your site as well. That's like turning your store into a multivendor marketplace, similar to Amazon or Etsy.
With complex coding, hiring a developer, and dealing with custom technology set-ups, this idea can feel out of reach. But what if you could grow your store, onboard multiple sellers, and boost your revenue minus these hassles?
That’s exactly what we are here to help you with.
In this article, we’ll guide you through the process of starting a multivendor marketplace on Shopify without writing a single line of code.
Yes, you can build a no-code multivendor marketplace on Shopify. It has made things easier than ever to get started with single-store setups.
Though Shopify provides the website interface with cart functionality, it doesn’t natively support the backend multivendor operations out of the box. It means that you will have to turn your Shopify store into a multivendor marketplace using third-party apps.
That’s where solutions like Shipturtle can take the load off your shoulders.
Multi Vendor Marketplace Pro+ by Shipturtle plugs right into your existing Shopify store and lets you launch a multivendor marketplace without coding, technical issues, and a developer’s assistance.
Setting up Shipturtle is guided and straightforward, so even if you’re not tech-savvy, you’ll find the process smooth. You can even customize the look and feel to match your brand, onboard vendors easily, and manage everything from a centralized dashboard.
Whether you’re into B2B, B2C, or C2C, Shipturtle supports varied business models as well.
I. Register on Shopify
II. Establishing a retail outlet
III. Installing multi-vendor marketplace application
IV. Configure vendor registration and onboarding
V. Set up vendor compensation and charges
VI. Management of products and orders
VII. Facilitating Seller Onboarding
VIII. Initiating and overseeing the digital marketplace
If you don’t want to manage inventory yourself, use a marketplace based approach, invite and allow sellers to list and sell products directly.
As a Shopify admin, you will still have control over your marketplace. Thus, while vendors sell their products, you can still oversee the entire operations.
Launching a multivendor marketplace on Shopify is a lot more doable than it seems. With the right tools and a little guidance, the entire process becomes straightforward. Let’s walk you through how to set up your no-code marketplace step-by-step:
To begin, please log into your Shopify account. If you haven't established one yet, the process is straightforward: simply enter your email and select a name for your store. Shopify provides a complimentary trial, allowing you to navigate the platform at your own pace.
Pro Tip: If you're just exploring, Shopify's free plan trail is advantageous. It helps you set up the marketplace, explore features, and test apps before committing to a paid plan.
Once you are in, it is time to design your store. Select a theme that embodies your vision, whether handcrafted jewelry, sustainable products, or locally sourced artisanal items. Personalize your homepage by incorporating your logo, establishing navigation, and crafting a concise “About Us” section to convey your narrative.
The next step is to transform your Shopify store into a multivendor marketplace using a dedicated app. Popular options include Multi Vendor Marketplace Pro+ by Shipturtle. While each has its strengths, Shipturtle stands out with powerful no-code features, an intuitive interface, and excellent tools for seller onboarding and commission management.
Now, it’s the time to facilitate access for external traders. For this, implement a seller registration form within the application. This form can be customized to gather crucial information such as business name, contact details, and product categories. You have the option to approve each seller or enable auto-approval manually.
Easily invite vendors to join your marketplace using the following methods:
Method 1: Vendor Registers on Your Store
Method 2: Manually Add Vendors
One of the most critical elements is establishing your commission structure. Determine the percentage you will retain from each sale. Shipturtle offers a straightforward approach with adaptable commission models that are global, category-based and can be customized as per specific vendors and products.
Now, enable sellers to create their accounts, list products, upload images, set inventory levels, and manage shipping options effectively. You can review listings and grant approval prior to their publication, thereby maintaining quality and consistency.
Orders submitted via the marketplace are accessible to both you and the sellers, with fulfillment managed either by the seller or according to your logistics plan.
Pro Tip: Consider uploading large product catalogs using a CSV file for effortless inventory management. The CSV uploads can help you save a lot of time when you need to list extensive product categories or make bulk edit.
Ensure a seamless onboarding experience for your new vendors. Shipturtle makes this easy with automated welcome emails, WhatsApp integration, step-by-step tutorial pop-ups, and intuitive dashboard access. A streamlined experience for your sellers will enhance their success, benefiting your marketplace as well.
Now that you’re ready, start a final review. Run test transactions, check seller dashboards, and ensure the checkout process works without a hitch. Then, it's time to go live. But launching is just the tip of the iceberg. You also need to gather customer feedback and keep refining the buyer experience.
Pre-launch Checklist:
Post-launch:
Pro Tip: Before launching your marketplace, make sure to add essential legal pages like a privacy policy, terms and conditions, and refund policy. These not only build trust with users but also ensure compliance with data regulations.
However, if you’re considering a platform switch first, this guide helps you transition from your marketplace from WooCommerce to Shopify. Then, you can use Shipturtle to convert your common marketplace into a multivendor one.
With today's no-code platforms, you can launch and scale a fully functional, multi vendor marketplace more quickly and with lower overhead. Whether expanding into eCommerce, enabling third-party sellers, or digitizing an existing vendor network, no-code solutions offer the flexibility and efficiency you need. Let’s explore the key benefits these platforms bring to the table for an ecommerce store:
No-code marketplace tools are designed to get your business online quickly. Thus, you don’t have to wait months for developers to build your site from scratch. With pre-built templates and drag-and-drop tools, you can set up your marketplace in days or even hours. It reduces your time-to-market sizably. Besides, you also save big on development costs since you’re not hiring programmers or a tech team.
No-code platforms are built for everyone, regardless of technical background. If you can use a computer, you can build a marketplace without requiring any coding or complicated technology.
Do you want your marketplace to match your brand's look and feel? No-code platforms make it simple to change layouts, colors, and features within a few clicks. You can add new vendors, products, and features without worrying about big upgrades or downtime.
No-code platforms come with built-in tools for seller onboarding, managing product listings, and processing orders. As a result, vendors can manage their own stores while you maintain control over the entire platform. This shared responsibility means less work for you and more business efficiency.
Handling payments across multiple vendors can be tricky and overwhelming. That’s why the no-code marketplace platform should include secure, ready-to-use payment gateways. It can handle everything, from customer payments to vendor payouts, refunds, and commissions, in a secure environment.
When you're running a multi-vendor marketplace, having multiple revenue streams is beneficial. You're not limited to just one way of earning but can combine models like commissions, subscriptions, listing fees, ads, and lead generation. It enables you to maximize your earning potential.
No-code apps have simplified the process of building online marketplaces. You no longer need a developer or a big budget to get started. These platforms make it easier, faster, and more affordable to launch and scale your business. Let’s break down some of the key features you’ll typically find in such apps for building a store with multivendor capabilities.
One of the main benefits of selling on no-code platforms is that you can use drag-and-drop tools to design your site just the way you want it. Start with a template, rearrange sections, add images, change colors, and make everything match your brand style.
Example: Let’s say you’re building a fashion marketplace. You can drag a banner to the top of your homepage, add a “New Arrivals” section, change the background to your brand color, and upload your logo, all within minutes.
Note: The Shipturtle app does not manage your website’s front-end interface. You can customize the storefront directly using your chosen Shopify theme.
Vendors can sign up, create profiles, and manage their own product listings and inventory from dedicated dashboards. Some platforms like Shipturtle also offer reliable customer support for vendors, which is necessary as online sales increase.
This self-service approach saves you time and lets vendors control their own operations, which is especially useful as your marketplace grows. A sustainable lifestyle marketplace called "Brown Living" lets vendors manage their own inventory, pricing, and logistics via Shipturtle.
Example: A local jewelry seller joins your platform. She signs up, adds product photos, sets prices, and updates stock levels whenever she wants. You don’t have to approve or oversee every change as she can handle it herself.
No-code solutions often come with integrated payment gateways. It allows you to automate vendor payouts, manage commissions, and handle refunds securely. It makes revenue sharing easy and ensures everyone gets paid on time.
Example: A customer buys a product for $25. Your platform will automatically takes out your 10% fee, sends the rest to the vendor, and keeps a record of the transaction without spreadsheets needed.
These platforms can automatically split and route orders to the correct vendors, making order management much more efficient. It helps your business deliver a smooth customer experience, especially when a single order contains products from different sellers. Learn more about Order Split from Shipturtle here.
Example: A shopper buys a shirt from one vendor and a coffee mug from another. Your system sends the shirt order to Vendor A and the mug order to Vendor B automatically. Both vendors ship their items separately, and the customer gets everything they ordered.
You can assign different roles and permissions to vendors, admins, and buyers, ensuring everyone has access only to the information they need. This keeps your data secure and helps maintain privacy between vendors operating on the same platform. Read here to learn how you can secure your multivendor marketplace.
Example: You can let your support team view customer orders to help with inquiries, while vendors can only see and edit their own store information and not anyone else’s.
Most no-code platforms give you easy-to-read dashboards where you can see what’s working and what’s not. You can track sales, see which vendors are doing well, find popular products, and make better decisions based on real-time data.
Example: You notice that phone accessories are selling fast, especially on weekends. You can suggest that vendors in that category offer weekend discounts to boost sales even more.
You can add new vendors, expand product categories, and integrate additional tools as you scale without needing to rebuild your marketplace from scratch.
Example: You start by selling only home décor items. Later, you decide to add fashion, beauty, and electronics. You can easily create those categories and invite new vendors without changing your original setup.
People shop on different devices, and your platform needs to work on all of them. No-code tools make sure your marketplace looks good and works well, whether someone’s on a smartphone, tablet, or laptop.
Example: A customer browsing your site on their phone should be able to find a product, make a payment, and track their order without longer loading times.
Note: Shipturtle App is mobile responsive and perfect for merchants & your vendors to manage their stores on-the-go.
Many platforms come with a suite of pre-integrated plugins and APIs for logistics, marketing, accounting, and more. These ready-to-use integrations help you extend your marketplace's functionality as your needs evolve without technical hassles.
Example: You can connect to a shipping service to offer real-time tracking or link your marketplace to an email tool that sends automatic updates and promotions to your vendors and customers.
What we’d recommend: Though Magento is also a viable option for large marketplaces; it requires custom development and server management. On the other hand, Shopify offers an intuitive interface and app integrations without coding. That’s why merchants highly recommend this platform for its ease of use. You can easily create and launch your store via Shopify. And when you want to scale your business, you can even convert the Shopify store into a marketplace without technical-know.
Building a no-code, global marketplace using Shopify might sound easy. But it can get complicated fast, especially when the number of vendors and orders increases. From managing vendor onboarding to fulfillment and logistics, things can spiral out of control. That’s where Shipturtle can streamline things for your online store. Here’s how:
With Shipturtle, you don’t have to worry about any technical hurdles or hiring developers. The platform is designed as a true no-code solution. Thus, you can install it directly from the Shopify App Store and follow the simple setup instructions. It enables you to launch your marketplace in less than 48 hours, using pre-built workflows and templates requiring zero coding.
With Shipturtle, you can introduce a “Sell with Us” page on your ecommerce platform website. This personalized page helps vendors register directly and receive automated onboarding instruments. Each vendor gets their own login dashboard where they can independently start listing, manage products, inventory, orders, deliveries, and measure performance. It helps them sell products with ease while evaluating what’s their bestseller item.
This self-service approach saves you time and ensures vendors can start selling almost immediately. Also, a smooth onboarding experience is essential in retaining sellers. Here’s how you can do it.
Order management is fully automated with ShipTurtle. The platform automatically splits and routes orders to the correct vendors based on inventory and location. This intelligent order-splitting engine ensures that each order is fulfilled quickly and accurately. It minimizes manual intervention on your end while ensuring an error-free process. This feature is particularly useful when a customer wants products from various sellers.
Shipturtle lets you set up custom commission rules as per vendor, product, and category. The system then automatically calculates commissions and manages payouts. In the entire process, the vendors have full visibility into their earnings and payout schedules. It helps build trust and makes financial management and currency conversion hassle-free, especially when you have multiple vendors.
Shipturtle integrates with over 200 domestic and international shipping carriers. The platform lets you automate everything, from label generation to rate comparison and real-time tracking. Hence, you can centralize your shipping operations for all vendors and orders. It makes logistics efficient and scalable, whether you’re shipping locally or globally
As the marketplace owner, you get a centralized admin panel to manage everything like orders, inventory, payouts and performance metrics. Meanwhile, each vendor gains access to their own dashboard, allowing them to handle their operations independently. With real-time updates and seamless data sync, everyone stays aligned, ensuring efficient and hassle-free marketplace management.
Shipturtle adapts to the scalability of your business. It lets you easily sync products, vendors, and inventory across multiple Shopify stores or even external sites. The platform also ensures that there are no duplicates while doing so. You also get extensive customization options to tailor workflows, approval processes, and branding as your marketplace flourishes.
However, marketing your online business is as important as building it. This blog offers practical strategies to scale.
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Pre-built workflows from Shipturtle, including vendor management, product listings, order processing, and payment management, enable you to go live on Shopify in less than 48 hours!
Creating a no-code multivendor marketplace doesn’t have to be complex or time-consuming. And with Shipturtle, it’s even simpler. From vendor onboarding to automated order routing, the platform gives you all the tools you need to launch, manage, and grow your Shopify marketplace without technical complexities. It aims to streamline your backend while enhancing the front-end experience for both vendors and customers.
Book a demo today to see how effortless marketplace management can really be!
Yes. Thanks to no-code multivendor marketplace apps like Shipturtle, you don’t need any coding knowledge. These apps provide everything—vendor onboarding, product sync, order management, commissions, and payouts—through simple plug-and-play interfaces that sit on top of your Shopify store.
Multivendor apps like Shipturtle offer a dedicated vendor dashboard where each seller can log in, manage their product listings, track orders, and even communicate with buyers—all without accessing your main Shopify admin. This separation ensures privacy, control, and a clean user experience for both you and your sellers.
Shopify by default is built for single-seller stores. If you want multiple sellers with individual catalogs and commission structures, you'll need a third-party multivendor plugin. Shipturtle, for instance, transforms your Shopify store into a true marketplace platform, complete with features like vendor storefronts, order splitting, and real-time syncing.
The total cost depends on your Shopify plan and the marketplace app you choose. While some apps charge per vendor or transaction, platforms like Shipturtle offer flat monthly pricing, giving you full access to features without worrying about scaling costs as you grow. This makes it ideal for both early-stage and scaling marketplaces. Read this blog to learn more.
Get advanced functionalities like C2C, reverse bidding, booking & scheduling options along with advanced shipping, configurable vendor management, payment features, and more. Install Shipturtle today from the Shopify App Store and enjoy a free trial to experience its benefits firsthand.
Want to learn more about how Shipturtle can benefit your business? Book a personalized demo with our sales team.
Experience the power of Shipturtle for free. Start your trial today and discover how it can transform your Shopify multivendor store!
Start a conversation! Share this article with your network. Let them know how we can help in improving their multivendor store.
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Manav Gupta is a Content Consultant at Shipturtle, where he focuses on simplifying marketplace concepts and creating actionable content for e-commerce founders, operators, and product teams. Outside of Shipturtle, Manav is also involved in building AI-led business tools.
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